The brief – write category and other page descriptions to aid in the brands search engine ranking. The objective – help the brand achieve it’s goals while maintaining high quality content standards that represent this luxury brand.
This project put me out of my comfort zone for sure. It’s not often I get asked to write about women’s intimate wear. On the contrary, probably never. But I must say, I really enjoyed being sent out to discover my range with this brief. I was able to really dig into my imagination to make these descriptors not only of a high calibre but also appealing to the opposite sex. I enjoyed gaining a different perspective with this client. More work like this would be appreciated.